Maximizer. Streamliner. Creative minimalist.
My career has been one long exercise in integration, taking brand, marketing, product, and culture and making them play in the same key. Today I plug into leadership teams as a fractional CXO, bringing executive horsepower without the full‑time overhead.
Twenty-five years of making things play in the same key.
Building the artist's brand around the record: cover art, websites, promotion. My first real exploration of design and marketing, in a world I loved.
EMGI, then Ethos Vapors. The same craft at company scale: identities, packaging, campaigns. A brand is every surface a customer touches.
Xentaurs, then EVOTEK. Where design stopped being a deliverable and became the way the whole company operates.
Ghost, Enhance.MD, Ryde, Majentai. The framework, applied from inside a leadership team.
"He spoke about 'the experience' as the manifestation of all the company's attributes, unique differentiators, people, and offerings. Hence, the 'Vice President of Experience' was born."
Jeffrey Klenner
President, EVOTEK
Apps I'm building and music I've made
Apps
Personal products, designed and developed by me.
Music
Scores, beats and records I've produced since 2000.
